The purple M&M is here, but not the way you might think – Brospar Daily News

Earlier this year, Mars surprised the internet with new looks for M&M characters. Gone are Green’s signature go-go boots, replaced by sneakers. Online, chaos ensues. Now M&M’S is making another bigger change – this time it’s adding a whole new character to the mix. This is Purple: Her name is Peanuts, she can sing and she doesn’t wear heels (she wears lace-up boots). According to the brand, the Purple Peanut M&M is the first new character in 10 years. said Jane Hwang, global vice president of M&M’s. “It’s to make sure the whole team, everyone involved, reflects the world we live in.” Purple has a certain personality – quirky, confident, just a little goofy. His debut was accompanied by a song “I’m Just Gonna Be Me”, which can be seen in online videos and played on platforms such as Spotify and Apple Music. That doesn’t mean purple M&Ms will be in peanut bags, however, M&Ms. The new characters will appear in stores, on the M&M’S website and on select limited-edition packaging, Hwang said. Customers will be able to purchase purple M&M’s online, an option already available. But fans of purple are out of luck when it comes to an ordinary bag of peanut M&Ms. This could be a new source of anger. In the mid-90s, people voted to have blue replace tan in candy bags. In 2002, M&M’S asked people to vote again, this time for a limited-time color addition. Violet won, but didn’t last long. People often ask online why there are no purple M&Ms. Some lament the missed opportunity to make purple a permanent addition to the lineup in the 1990s. Some even thought the vote was rigged. Yet this new character, while not really a new candy, is M&M’S admitting that people crave purple. “We’ve heard for a long time that purple is definitely a consumer favorite,” Hwang said. But the brand is really focused on the characters, not the edible candy, she noted. “Give Her Boots Back Green” When M&M’S made changes to their characters’ shoes earlier this year, the idea was to make them more modern and relevant, and Mars wanted these characters to make people feel like they belonged. The new shoes were meant to help convey that message. Orange finally got a pair of lace-ups, Brown got low heels, and others got subtle updates to their styles. But Green’s new sneakers caused a huge reaction. An opinion piece in the Washington Post stated that “the change at M&M’s is not progressive. Return his boots to Green. In a provocative headline, Rolling Stone described the change as “nothing more than one is constructive”. Thousands of people have signed a petition to “keep green M&Ms sexy”. People are known to have strong feelings about things online, especially changes to beloved characters. But for M&M’s, the casting response has been “unprecedented,” Hwang said. “We were very overwhelmed,” she noted. “Now we’re sure M&M’s are a cultural icon.” So when it comes to the new purple character, Hwang said, M&M’s didn’t take into account the reaction to green. Purple “has nothing to do with the comments we’ve seen about green,” she said. At least for now, M&M’s has no plans to restore Green’s face. life,” Huang said, adding that the brand wants consumers to “understand our role, not their shoes. “So will go-go boots be making a comeback?” Mr. Wong slyly replies, “You never know.” ”

Earlier this year, Mars surprised the internet with new looks for M&M characters. Gone are Green’s signature go-go boots, replaced by sneakers. on line, chaos ensues.

Now M&M’S is making another bigger change – this time it’s adding a whole new character to the mix. Meet Purple: She’s Peanuts, she sings, and she’s not wearing heels (she’s wearing lace-up boots).

According to the brand, the Purple Peanut M&M is the first new character in 10 years.

“Purple has been in the works for a long time,” said Jane Hwang, global vice president of M&M’s. “It’s about making sure the whole team, everyone involved, reflects the world we live in.”

Purple has a special personality – quirky, confident, just a little goofy. His debut was accompanied by a song “I’m Just Gonna Be Me”, which can be seen in online videos and played on platforms such as Spotify and Apple Music.

However, this does not mean that purple M&Ms will be in Peanut M&M’S bags.

Hwang said the new characters will appear in stores, on the M&M’s website and on select limited-edition packaging. Customers will be able to purchase purple M&M’s online, an option already available. But fans of purple are out of luck when it comes to an ordinary bag of peanut M&Ms.

This could be a new source of anger.

In the mid-1990s, People voted blue instead of tan Packaged in a candy bag. 2002, M&M’s Ask people to vote again, this time with colors added for a limited time only. Violet won, but didn’t last long.

On the Internet, people often ask How about purple M&M’s. Some lament the missed opportunity to make purple a permanent addition to the lineup in the 1990s. Some even thought the vote was rigged.

Yet this new character, while not really a new candy, is M&M’S admitting that people crave purple.

“We’ve heard for a long time that purple is definitely a consumer favorite,” Hwang said.

But she noted that the brand is really focused on characters, not edible candies.

“Give Him Back the Green Boots”

When M&M’S made changes to its characters’ shoes earlier this year, the idea was to make them more contemporary and relevant, and Mars wanted these characters to make people feel like they belong. The new shoes were meant to help convey that message. Orange finally got a pair of lace-ups, Brown got a low heel, and everyone else got a subtle style update.

But Green’s new way of playing caused a huge reaction.

An opinion piece in the Washington Post stated that “Changes at M&M’s are not incremental. Return his boots to Green.” in a Articles with provocative titles, Rolling Stone described the change as “nothing more than tectonic”. Thousands of people sign the petition »Keep the green M&Ms sexy. “

People are known to have strong feelings for things online, especially changes to beloved characters.

But for M&M’s, the casting response has been “unprecedented,” Hwang said. “We were very overwhelmed,” she noted. “Now we’re sure M&M’s are a cultural icon.”

So when it comes to the new purple character, Hwang said, M&M’s didn’t take into account the reaction to Green. Purple “has nothing to do with the comments we’ve seen about green,” she said.

At least for now, M&M’s has no plans to restore Green’s face.

“Personality…continues to evolve to reflect the times we find ourselves in,” Huang said, adding that the brand wants consumers to “understand our personality, not their shoes.”

So, will go-go boots make a comeback? Mr. Huang replied slyly, “You never know.”